Segment email campaign data for your event


Segmenting email campaign data for your event

Email marketing is an practical resource for the world of events as it allows you to reach the recipient of your offer by waiting for them directly "at the gate" of their email inbox .
To get the most out of your corporate event email campaigns, we at Kampaay advise you to refine the data segmentation of your potential recipients, so that each of them receives your message in the most functional way possible: concerning their characteristics, strategic needs, aspirations and, last but not least, for their budget.

Analyze your database data

Given that you need to provide compelling content to your target audience, the first step to begin doing so is to thoroughly analyze your database data so that you can create virtual clusters within which to place your potential audiences.

Segmentation by age

Da qui in poi, ti basterà fare una semplice analisi delle caratteristiche anagrafiche, e dopo che avrai selezionato i partecipanti in base all’età del pubblico che vorresti raggiungere con la tua campagna email, potrai capire in quanti e quali “formati” di tono di voce andare a declinare la tua campagna.

Segmentation by company type

In order to maximize the impact of your email campaign, we suggest you evaluate the type of company to which you are sending your message, based on its inherent characteristics and its size.
For example, a nonprofit company or association might be interested in different content and/or proposals than a more commercial company. Of course, the company's size is also a relevant element to consider to best profile your communication.

Segmentation by promo code

Segmentation by promo code, and by promo code we mean any kind of offer, from reserved discounts to premium additions, is instead reserved for two main categories of recipients: those with whom you are pretty sure you are going to "hit the jackpot," that is, those most loyal and retained to your product or service, or new customers, those you need to intrigue (nay, entice) with an exclusive promotion.

Segmenting data for successful email marketing

Segmentation by task

The specific job title of your target audience also carries its weight in a segmentation process, in the sense that their job definitely determines why they might be interested (or not) in registering for your event.
If you are good at intercepting your target audience's desires by matching them with their role in the company, you will already be well on your way.

Segmentation by geographic region

"Geolocalizing" your audience can be another useful tool for your work.
Yes, because, each area of the world has its own vacations, vacations and, most importantly, its own most typical customs and festivities to celebrate.
Do not underestimate this element, because this is a must-have opportunity to make your audience feel like they are the center of your attention and instill confidence in them.

Segmentation by survey responses

Surveys are always a great ace up an event planner's sleeve, and in this case they are perfect for gathering data to segment your email campaign's audience. Starting with responses from purpose-built surveys, but also by going through your database to find old ones, you can get a decidedly accurate idea of the content your recipient might like to read.

Se questi consigli ti sono stati utili, non esitare a premere sul pulsante qua sotto per richiedere una demo o a contattarci per una consulenza sul tuo prossimo evento aziendale.

About the author

Kampaay is the solution that facilitates the management and organization of corporate events, the ideal partner for those who want to bring innovation and digitization to their company.

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